They pursue a do first, ask forgiveness later strategy. ![]() Rights frenemies strike a careful balance between maintaining good relations with rights holders on one side of their business but testing the limits on the other side. But the music industry should keep its aspirations in check, not just about the potential impact of the service, but also – and perhaps most importantly – because of YouTube’s intent. YouTube is now on the verge of launching a subscription product and this will hopefully go some way of addressing the fact it has made the marketing journey the consumption destination. ![]() YouTube has long been the digital music anomaly: hugely successful, almost free of criticism but with a pitifully small pay-per-stream rate (below half that of Spotify, who does get criticism, and some).
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